Apple is in talks with record companies to give iTunes music buyers easier access to their songs on multiple devices, three people with knowledge of the plans said.
Apple is negotiating with music companies, including Vivendi SA (VIV)'s Universal Music Group, Sony Music Entertainment, Warner Music Group (WMG) and EMI Group, said the people, who asked for anonymity because the talks are private. An agreement may be announced by midyear, two of the people said.
The arrangement would give users more flexibility in how they access purchased music. Apple and the record labels are eager to maintain demand for digital downloading amid rising popularity for internet services such as Pandora Media, which don't sell tracks and instead let users stream songs from the web, whatever the device.
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