Nearly nine in ten parents believe children feel under pressure to act older than they are. And almost half believe the 9pm watershed – in place to protect youngsters – no longer has any force.
In the poll, 41 per cent of parents agreed they had seen TV shows or advertisements before the watershed that they considered wrong for their children to view. And 40 per cent said they had seen window displays or advertising boards that children should not be exposed to.
Reg Bailey, who is leading an independent review into the commercialisation and sexualisation of childhood, said: ‘Parents are telling us in no uncertain terms that they are worried about the pressures on children to grow up too quickly. It is clear that their concerns have not been created out of a moral panic but from their everyday experience.
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