Wednesday, July 13, 2011

Apple's cloud music could finally make piracy pay

Recently, Apple Inc. CEO Steve Jobs introduced more than just a cloud storage system for songs that fans buy legitimately through iTunes. He unveiled a system that might finally get music lovers to pay for the songs they got through less-than-proper means.

Aside from offering to freely distribute new and old iTunes purchases on all of a user's devices, the Apple impresario unveiled "iTunes Match," a $25-a-year service starting this fall that will scan users' devices and hard drives for music acquired in other ways, store it on distant computer servers and allow them to access it anywhere.

The service acknowledges a well-known fact — that most music on iPods, iPhones and iPads was ripped or swapped. Apple reached a deal that gives recording companies more than 70 percent of the new fees, addressing a dark secret that has crippled the music industry, and provides them with some economic payback.

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